Many people use the new year as a time to set goals or make positive changes in their lives. By launching a campaign that aligns with these resolutions, you can tap into this motivation and help people achieve their goals.
The new year is also often seen as a fresh start or a new beginning, which can be a great time to launch a new campaign or initiative. This can create excitement and anticipation around your brand.
Around the new year, people tend to be more active on social media and more engaged with brands. This can be a great opportunity to reach a larger audience and drive engagement with your campaign.
Here are 23 ideas for starting your digital campaign in 2023:
- Create a social media contest or challenge that encourages users to share photos or videos related to a specific theme. For example, you could create a “New Year, New You” challenge and ask users to share photos of their goals or resolutions for the year.
- Launch a virtual event or webinar series that covers topics related to the new year. This could be a great way to engage with your audience and provide valuable content.
- Create a new year-themed landing page or microsite that highlights your products or services and provides information about your company.
- Run a special promotion or sale to celebrate the new year. You could offer discounts or freebies to encourage people to make purchases.
- Create a series of email marketing campaigns that provide valuable content or promote special offers. You could also use email marketing to keep in touch with your customers and stay top-of-mind throughout the year.
- Use social media platforms to share inspiring quotes, tips, or resources related to the new year. This can help to build engagement and create a sense of community around your brand.
- Run a social media influencer campaign to reach new audiences and build brand awareness. You could work with influencers who align with your brand values and have a large following.
- Create a virtual reality experience or 360-degree video that allows users to experience your products or services in a new way.
- Launch a referral program that rewards customers for referring friends or colleagues to your brand. This can be a great way to drive new business and build customer loyalty.
- Create a new year-themed hashtag and encourage users to share content related to your brand using the hashtag. This can help to create a sense of community and increase visibility for your brand.
- Host a live Q&A session on social media or a platform like Zoom. This can be a great way to engage with your audience and provide valuable information.
- Create a new year’s resolution quiz or survey that helps users identify their goals or areas for improvement. You could share the results of the quiz or survey on social media or your website.
- Run a social media contest or sweepstakes that require users to share their new year’s resolutions or goals. You could offer a prize to the person with the most creative or inspiring resolution.
- Run a series of short videos on social media that provide daily inspiration or motivation for the new year. You could also use these platforms to share customer success stories or case studies.
- Create a series of educational videos or webinars that cover topics related to personal development or goal setting.
- Launch a new product or service that aligns with new year’s resolutions or goals. You could create a landing page or microsite to promote the product or service.
- Use social media platforms like Twitter or LinkedIn to share industry news, trends, or insights related to the new year. This can help to position your company as a thought leader in your industry.
- Run a new year-themed ad campaign on platforms like Google or Meta. You could use targeted keywords or demographics to reach your ideal audience.
- Use email marketing to send personalized messages or offers to your customers based on their interests or goals. You could also use email marketing to promote new year’s sales or specials.
- Share a brand update or announcement about new products, services, or initiatives for the year.
- Post a behind-the-scenes look at your company or team, such as photos or videos of your workspace or team members.
- Share customer testimonials or success stories to showcase the impact of your products or services.
- Share updates about company expansion or growth, or even on the company’s sustainability effort or social responsibility initiatives.