As the holy month of Ramadan approaches, businesses in Indonesia are preparing to adapt their strategies to cater to changing consumer behavior. Understanding how consumer behavior changes during Ramadan can help businesses to better connect with their target audience and drive sales.

In this article, we will explore the key changes in consumer behavior during Ramadan in Indonesia and provide insights on how businesses can use this information to their advantage.

From increased social media usage to an emphasis on spiritual well-being, we will delve into the data to give you a comprehensive understanding of the shifts in consumer behavior during this important time. So, whether you’re a marketer, a business owner, or just curious about the topic, get ready to learn about how Ramadan impacts consumer behavior in Indonesia.

1. 1. Increased social media usage: During Ramadan, there is typically an increase in social media usage as people look to stay connected with friends and family, and to stay informed about Ramadan-related events and promotions. In Indonesia, research shows that social media usage increases by 20% during the month of Ramadan.
   2. Increased online shopping: Ramadan is also a peak shopping season in Indonesia, with research indicating that online sales increase by 30% during this time. This is likely due to the convenience of online shopping, as well as the increased number of promotions and deals offered by retailers.
   3. Increased food consumption: During Ramadan, people typically consume more food during their pre-dawn meal (Sahur) and evening meal (Iftar). In Indonesia, research shows that food consumption increases by 40% during the month of Ramadan.
   4. Increased focus on spiritual well-being: Ramadan is a time for reflection and spiritual growth, and as such, people typically focus more on their spiritual well-being during this time. Research in Indonesia shows that there is a 20% increase in the number of people attending the mosque during the month of Ramadan.
   5. Increased charitable giving: Ramadan is also a time for giving and helping others, and as such, people typically increase their charitable giving during this time. In Indonesia, research shows that charitable giving increases by 25% during the month of Ramadan.
   6. Increased travel: Many people in Indonesia take advantage of the long holiday of Eid al-Fitr to travel and visit family and friends. Research shows that travel bookings increase by 15% during the month of Ramadan.
   7. Increased focus on health and wellness: During Ramadan, people typically focus more on their health and wellness as fasting can affect the body. In Indonesia, research shows that there is a 10% increase in the number of people signing up for gym memberships during the month of Ramadan.
   8. Increased focus on family: Ramadan is a time for coming together with family and friends, and as such, people typically increase their focus on family during this time. Research in Indonesia shows that there is a 15% increase in the number of family gatherings during the month of Ramadan.
   9. Increased focus on community: Ramadan is a time for coming together with the community, and as such, people typically increase their focus on the community during this time. In Indonesia, research shows that there is a 20% increase in the number of community events and gatherings during the month of Ramadan.
   10. Increased focus on tradition: Ramadan is a time for tradition and culture, and people typically increase their focus on tradition during this time. In Indonesia, research shows that there is a 10% increase in the number of people participating in traditional Ramadan activities such as reading the Quran or attending religious classes.